Driving digital payment adoption across Ghana through immersive brand experiences, strategic partnerships and a high-impact integrated campaign reaching millions of consumers.
We worked with Visa Ghana on a multi-platform brand campaign to raise awareness and drive adoption of contactless and digital payments among urban Ghanaians.
The campaign focused on brand activations at retail and commercial hubs across Accra, Kumasi and Takoradi, supported by a media plan spanning TV, radio and outdoor.
Consumer education ran throughout the campaign, positioning Visa as more than just a payment tool but a trusted partner in everyday Ghanaian life, reinforced through honest creative and targeted digital content.
Deliverables
Campaign activations, event coverage and brand moments.
Campaign reels and brand film highlights.
Add YouTube or video URe
Add YouTube or video URe
eet's create something bold together. Our team is ready to bring your brand vision to life across Ghana and aest Africa.