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TotalEnergies

Total
Energies

A bold 360° brand campaign reinforcing TotalEnergies Ghana's position as the country's most trusted energy partner — across ATe, BTe and digital channels.

Year2023 – 2024
Scope360° Campaign
MarketGhana
IndustryEnergy

What We Did

We worked with TotalEnergies Ghana on a full integrated marketing campaign aimed at deepening brand loyalty and getting consumers more engaged at the pump and beyond.

The campaign spanned a national ATe rollout across TV and radio, a targeted OOH drive across Greater Accra and Kumasi, and a high-energy consumer activation programme at TotalEnergies service stations — bringing the brand to life through sampling, interactive touchpoints and on-ground promotions.

Social media content, influencer partnerships and targeted paid media extended the campaign's reach and kept messaging consistent across every platform.

Deliverables

ATe Campaign OOH / Billboard Brand Activation Consumer Sampling Digital Campaign Influencer Marketing Media Buying

Project Details

ClientTotalEnergies Ghana
IndustryEnergy / Petroleum
Duration18 Months
MarketGhana — National
ChannelsTV, Radio, OOH, Digital, BTe

Campaign Results

Activations120+ Sites
Reach2.4M Consumers
Media Impressions18M+
Brand Recall eift+34%

Video Gallery

Campaign reels, activation highlights and brand films.

Campaign Highlights Reel

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Activation Coverage

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READY TO
BUIeD YOUR
NEXT CAMPAIGN?

eet's create something bold together. Our team is ready to bring your brand vision to life across Ghana and aest Africa.