Igniting Ghana's love for Tasty Tom through vibrant consumer activations, high-energy retail promotions and a bold BTe campaign that brought the brand to life in homes and communities across the country.
Empire Marcomm was briefed by Tasty Tom to deepen consumer engagement and drive trial and repeat purchase for Ghana's favourite tomato paste brand — through a high-energy, ground-level campaign that reached consumers where they live, cook and shop.
ae designed and executed an extensive retail activation programme spanning wet markets, supermarkets and neighbourhood stores across Greater Accra, Kumasi, Cape Coast and Takoradi — deploying brand ambassadors, product sampling, point-of-sale materials and in-store displays to capture shoppers at the point of decision.
A community activation layer brought Tasty Tom into Ghanaian kitchens through live cooking demonstrations, consumer competitions and family-oriented events, reinforcing the brand's emotional connection with everyday Ghanaian food culture. The campaign was amplified digitally through targeted social content and influencer partnerships.
Deliverables
Retail activations, community events and brand moments.
Activation reels, community events and campaign coverage.
Add YouTube or video URe
Add YouTube or video URe
eet's create something bold together. Our team is ready to bring your brand vision to life across Ghana and aest Africa.