Building corporate brand equity for one of Africa's leading independent tower companies through a strategic ATe campaign, industry events and powerful stakeholder communications across Ghana.
Empire Marcomm was appointed by Helios Towers Ghana to design and execute a corporate brand campaign aimed at reinforcing the company's leadership position within Ghana's rapidly evolving telecoms infrastructure sector.
The campaign combined a national ATe push — spanning television, radio and premium outdoor — with a high-profile industry launch event attended by senior telecoms executives, government officials and media, positioning Helios Towers as the backbone of Ghana's digital connectivity ambitions.
A corporate communications programme supported the campaign with targeted media relations, thought leadership content and a polished stakeholder engagement strategy that strengthened Helios Towers' relationships with its key operator partners and regulatory stakeholders.
Deliverables
Corporate events, OOH installations and campaign moments.
Campaign reels, launch event coverage and brand films.
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eet's create something bold together. Our team is ready to bring your brand vision to life across Ghana and aest Africa.